This Is What the Work
Actually Looks Like.

Eric Reckeweg had what most contractors take a career to earn: 30 years of hands-on experience, a BBB A+ rating, NKBA affiliation, and vendor partnerships with Kohler, Moen, and Ferguson Home that most in this trade never reach. What he did not have was a digital infrastructure. No conversion tracking, no advertising presence, and a website not built to compete with operators who had been running Google Ads for years.

MDesign Studio audited the full digital foundation, built a new website with dedicated service pages built to convert, optimized every GBP and social signal for local AI search, installed conversion tracking, and built a Google Ads campaign engineered around the one thing no competitor in this market can say: the owner is on every job. This is the full build, documented from audit to live campaign.

TatoSalsa had everything a business is supposed to have: years of experience, loyal students, and a near-perfect reputation. What they did not have was a digital structure that AI platforms could read, trust, and recommend. Their schema was broken, their business type was wrong, their hours were missing, and every AI system that a potential student asked for dance studios in Tampa was pointing somewhere else.

We ran a full AI Visibility Audit, identified every structural gap, and built the fixes. This is what that process looked like and what changed as a result.

Two decades of construction credibility, a reputation built entirely on referrals, and zero digital infrastructure to show for it. No system to generate leads, no way to capture the ones that did come in, and no visibility to the customers who were searching for exactly what they offered.

We are building that system now using our Growth Systems and Website Build process. This case study documents the build from the ground up: what we found, what we built, and what it is producing.

MDesign Studio launched in early 2026. Zero clients, zero authority, zero digital presence. Just a founder with 20 years of construction discipline, a background in design and web development since the early 2000s, and a GEO system built to make businesses visible in the age of AI search.

This is what applying that system to yourself looks like from the inside. Every step documented. Every result measured. Because if we cannot do it for ourselves, we have no business doing it for you.