Introducing Keystone: A Real Estate CRM That Doesn't Charge You Per Seat

A real estate agent paying $500 a month for a CRM isn't paying for more software. She's paying a per-seat license fee on top of the software, every month, whether she adds a second agent or not.

That's the part nobody shows you on the pricing page.

Introducing Keystone

Keystone is MDesign Studio's CRM. We build it, host it, and maintain it for your business. For real estate, property address, listing status, buyer or seller side, and commission tracking come built into your version on day one. Other verticals get the same treatment: whatever your business actually tracks gets built in before launch.

What Does Keystone Actually Include?

A CRM, scheduling, forms, marketing automation, and a support inbox, all built, hosted, and maintained by MDesign Studio. There's no per-seat license, so there's no per-seat fee. The tools underneath are ones your business already recognizes: a CRM runs like a CRM, a scheduler like a scheduler. The difference is who controls the pricing. MDesign Studio owns the infrastructure end to end, so the monthly rate reflects what it actually costs to build, run, and support the system. You pay for the build and the ongoing upkeep: updates, support, and hosting. This is a live, working system, configured for the way your business already runs, standing ready before you ever log in. Real estate fields come standard on day one. Other verticals get the same treatment, built to the way that business actually runs.

Once we have your information, contact list and business details, you're live within 1 business day. If we miss that, setup is free.

So Where Does the Savings Come From?

Single-tool CRMs, schedulers, and form builders typically run $97-199/mo each on their own. Three of them separately run roughly $300-600/mo. Keystone's Essentials tier bundles all three into one system for $117/mo.

Setup normally runs $300-500, the actual cost of configuring your fields, data, and branding before you ever log in. Sign within 7 days of your walkthrough and that cost is waived. Comparable white-label CRM configuration services run closer to $2,000.

That gap is the license fee you're not paying, because the software underneath has no seat count to meter in the first place. Single-tool and all-in-one platforms in this category charge per seat because that's how their revenue grows: more users on your account, more money for them, regardless of how much more it actually costs them to run your account. Keystone doesn't carry that constraint. One agent or ten agents on the same account costs roughly the same to host and maintain, so the price reflects what it actually takes to keep it running, not a markup stacked on for every name added to the roster. It's a structural difference in how Keystone gets priced from the start, true today and built to stay true as the account grows, whether it's one agent using it or a full brokerage.

Next Step

Not a contract. A 15-minute call to see your tier configured with your fields, your branding, your data. If it's not a fit, you've spent 15 minutes.